Scope of work

Brand Refinement, Web Design

Industry

Contracting

YEAR

2020

Modernizing a legacy office design and build studio.

Details

close

Building a brand for a rocket ship

Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
The Challenge:
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Strategy:
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company.  Float’s symbol was designed to convey a dynamic balance 
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending

The challenge

For over 20 years, Craft Contracting has created unique, high quality office spaces in the Toronto area. They came to Renga for a brand re-fresh to better reflect the contemporary world they were building for. We asked ourselves—How do we honour the decades of expertise Craft is built on while bringing in a freshness to match the modern corporate world?

Design & build.

The Strategy

To bring out Craft’s brand, we aimed to show its spirit, not just its services. Through several strategy sessions, we landed on the key characteristics that gave Craft their strong reputation—Experience, Quality, and Value. These became our blueprint for the refresh and website.

Craft’s quality is felt in their builds so we designed the website to showcase their work. Since Craft’s internal team was taking on website updates after our project, we wanted a site they could easily adjust themselves. With their level of customization, we determined a cookie-cutter solution wouldn’t work, and instead delivered a website with just the right amount of accessibility to edit.

WANT TO WORK WITH US?

get in touch

Join our newsletter

Thanks for joining!
Oops! Something went wrong while submitting the form.
Renga Inc 2022