Scope of work

Brand Identity, Brand Strategy, Art Direction

Industry

Sustainability

YEAR

2020

Erthos came to Renga for a new website build after their rebrand.

Details

The challenge

Erthos did a lot of work in their rebrand, coming up with a new name, and a better way to articulate their values. Now, it was time to develop a website where partners, customers, and brands could learn more about the Erthos story, and how they might be able to make a difference in the world with the resins they are developing.

Plant powered for our planet.

The Strategy

The goal was simple: build a website to reflect the new Erthos brands. The strategy implemented was to first understand who the customers are, then create a user journey to based on those results. We used their new brand guidelines to create the website look and feel, and developed it for ease of use in mind.

the result

A new website to reflect who Erthos is and where they want to go.

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Renga Inc 2021