Renga helped the founder establish a clear brand narrative as he prepared for a round of seed fundraising to launch a product to help a generation of first time home buyers.
Home began as an attempt to address a specific problem: helping millennials save money to buy their first home. The founder had done a lot of research to determine the viability of the product, but was having difficulty narrowing down which ideas to implement.
He needed a compelling and straightforward pitch to be able to go into his first round of fundraising.
Through several strategy sessions, Renga was able to help the founder think through his product from a consumer perspective and focus on the right deliverables in order to tell a coherent brand story. We worked with him to create a pitch deck and preliminary brand identity to successfully equip his fundraising efforts.
Our parents made housing a business, we're making it about home again.
Home provides a base 2% interest for all accounts, plus an extra 6% boosted savings, paid out when you purchase your home. Afford your ideal home in up to half the time.