Scope of work
Brand Identity, Brand Strategy,
Art Direction, Website
Renga worked with the client to craft a compelling narrative and visual brand identity for the launch of their new data sharing B2B platform.
Building a brand for a rocket ship
Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company. Float’s symbol was designed to convey a dynamic balance
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending
The client had a great idea for a new product that would give small - mid-sized companies the ability to share their data in clear and compelling ways. Our challenge was to create a visual system for them that would be able to complement and accommodate the brand styles of their users. This needed to look simple, yet confident. We also needed to tell their brand story in a way that made sharing data something that average people could get excited about.
We worked with the client to understand the problem that their product was trying to solve and built their brand around that.
Behind the Irys brand is the idea of bringing data into focus and out of the shadows. It’s about democratizing data by giving everyone the tools needed to both share and understand it.