Renga collaborated with the Lunie team to build out a brand identity that better represents their team and the future they are trying to build in the world of proof of stake blockchain networks.
Lunie was initially built as a prototype project from a blockchain development company, which meant the app and branding looked like it was from a blockchain development company: dark, heavy, built for hackers.
The founders wanted to differentiate themselves from the competition — Lunie is for everyone who is interested, not just the command-line wizards looking to make a quick buck.
Renga worked closely with the Lunie team to understand and define their brand. Through conversation, exercises, and user research we designed a brand centered around what makes them unique: staking, fun, and accessibility.