Scope of work
Brand Identity, Brand Strategy,
Renga partnered with Manifest, a first-of-its-kind software for climate change risk, to build a brand that represented a way forward amidst uncertainty.
Building a brand for a rocket ship
Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company. Float’s symbol was designed to convey a dynamic balance
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending
Having raised a $6.5M seed round, Manifest needed a brand that was as robust as their goal—to be the leading climate change for business software in the world.
Renga collaborated with the Manifest team to help them portray their strengths and deep expertise in the space. We worked to build a brand strategy & visual identity that felt timeless and rooted in Manifest’s vision for the world. In the brand strategy and website copy, we focused on the financial and systemic repercussions of climate change, maintaining a practical, solution-oriented tone. For the visual identity, we were faced with a few requirements—steer away from primary colours like green and blue typically used for climate focused business, design a logomark around the themes of progress, resilience, and light, and create design principles that can be easily applied by the internal Manifest team. We equipped Manifest with clear examples of design application and colour usage so that the website could be designed internally by the Manifest team alongside the brand development.
Manifest has since been featured in The Globe & Mail and is currently growing their team with top talent to tackle the complex problem of climate change impact on business.