Scope of work
Brand Identity, Brand Strategy,
Art Direction, Website
Renga delivered a visual identity, brand guide, pitch deck, and sales website for this B2B blockchain technology company in order for them to pitch their idea and find potential investors.
Building a brand for a rocket ship
Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company. Float’s symbol was designed to convey a dynamic balance
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending
The major obstacle for this project was that Mantle had reliable technology but was still trying to understand their place in the market and communicate their idea clearly to potential investors. We needed to help them strengthen their message and give them a compelling visual identity to get out there and sell.
Delivering the benefits of blockchain.
We worked with Mantle to understand the potential use cases for their tech and get at the heart of what they were trying to do with it. Then we built them a brand around that and supplied them with a pitch deck and sales site to get their message in front of investors and potential customers.