Scope of work
Brand Identity, Brand Strategy,
Web Design, UI/UX Design
Marble needed help disrupting a stagnant industry and positioning themselves as the leader
in health tech.
Building a brand for a rocket ship
Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company. Float’s symbol was designed to convey a dynamic balance
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending
When Marble first came to Renga, they lacked clarity, differentiation, and most importantly, a name. But their biggest challenge was finding a meaningful narrative that connected their purpose to a consumer need. They needed to define the role they played in our world and the benefit they offered.
Marble’s strategy is rooted in accessibility. It’s about making health data more accessible and usable so companies can create the future of digital health. The core idea of accessibility led to Marble’s evolved brand purpose, unlocking health data to fuel innovation. The visual identity Renga created helped Marble stand out and differentiate from competitors. They pushed the boundaries of how a typical healthcare company builds a visual identity. We lost the safe blues and leveraged bold colours, like aqua and teal, to be warmer, more appealing and modern.
A clear and consistent brand strategy
and visual identity that helped Marble communicate who they are, what they
offer and how they’re unique.