Scope of work
Brand Strategy, Visual Identity, Product Design, Web Design, Art Direction
Renga helped the MoneyClip team turn an early technical concept into a fully formed market ready peer-to-peer payments app for the Canadian market.
Building a brand for a rocket ship
Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company. Float’s symbol was designed to convey a dynamic balance
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending
The MoneyClip team had an ambitious idea and a great technical team, however they were looking to build a consumer facing app for a market they did not fully understand. Although their idea was strong, they were in need of a design team who could build them a brand and experience that would connect with their target users.
Renga joined MoneyClip as a strategic partner, building both the brand and the product to prepare for its initial launch to the Canadian market. We continue to offer ongoing strategic and design support.