Scope of work
Naming, Brand Strategy, Visual Identity, Web Design
Renga partnered with Shakudo to build the brand for their groundbreaking AI platform for data-scientists.
Building a brand for a rocket ship
Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company. Float’s symbol was designed to convey a dynamic balance
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending
Shakudo came to us with a software that spoke for itself. After a product demonstration, it was clear why companies with data-science teams were ready to jump into the platform—it increased efficiency by leaps and bounds. We set out to create a brand that spoke for the software. We set out to represent the ease and magic of the product experience. While Shakudo’s first frontier is AI, we also needed a brand that suited all of the future technologies it would help bring to market.
Turn experiments into solutions
Shakudo is an exceptional product in the AI space, so we landed on a direction that was high-end and differentiated from the other players in the crowded market. Over the course of several brand sessions, Magic became a theme that we focused on throughout our process as it mimicked the experience of using the Shakudo platform.
A fluid and streamlined design system for Shakudo.