Scope of work

Website UX/UI

Industry

eCommerce

YEAR

2021

Building a world-class shopping experience with the latest in financing tools.

Details

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Building a brand for a rocket ship

Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
The Challenge:
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Strategy:
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company.  Float’s symbol was designed to convey a dynamic balance 
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending

The challenge

Tabby came to Renga with a buy now, pay later solution that needed help going from concept to fully functional website. Together, we worked to build a streamlined shopping experience for consumers across the UAE, Saudi Arabia, and Europe.

Shop now. Earn cash. Pay later.

The Strategy

Since buy now, pay later is a new concept for most consumers, we focused on educating users throughout their buying journey. We also needed the site to address Tabby’s business partner needs in addition to its shoppers. It was a site that had to do a lot, without overwhelming. We mapped the journey of each audience and built a flow that ensured they landed in the right spot.

the result

An intuitive shopping experience built for the new way of buying—flexible, simple, and personal.

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Renga Inc 2021