Scope of work

Brand Identity, Brand Strategy, 
Art Direction, Packaging, Website

Industry

Beauty

YEAR

2020

Renga partnered with Three Ships to create a reimagined brand that would reflect who they are now, as well as lend itself to being scalable for the future.

Details

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Building a brand for a rocket ship

Float came to Renga for a full brand design and website build after successfully raising a $5 Million seed round.
The Challenge:
Float knew they had a product that Canadian SMBs needed—a smart and simple way to manage company spending. What they needed next was a brand to tell their story. One that would engage new customers and attract top-tier talent.
Strategy:
Float’s team and product were bold. They were entering into a market no startups had ventured into before. We wanted to honour Float’s big vision while expressing simplicity and trustworthiness for the Canadian financial space. From a visual perspective, we led with a stark black and white approach with a smaller hit of colour to represent the simple utility of the platform. This left room for strong copy to showcase the clever nature of the company.  Float’s symbol was designed to convey a dynamic balance 
of power, multiplicity, and expertise. There is a sense of movement, but in an orderly way.
Float’s software introduces many important benefits for finance teams so we went to Float’s user to understand what was most important to them. The platform allowed them to be less burdened in their roles and focus on strategic tasks to help their companies grow. We used these insights to build a way of communicating that resonated with Float’s customers and expressed Float’s intention of simplifying business spending

The challenge

In just a few years, Three Ships went from being a DIY skin care product to a full blown beauty brand. This growth has led to the realization that their brand did not do a great job at telling their story, capturing an older audience, or lending itself to be scalable for future products or business opportunities.

Look closer.

The Strategy

Renga worked with Three Ships on reestablishing their core values and personality, which led to creating a new brand identity, package design and website.

packaging

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Connie Lo

Founder of Three Ships

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Renga Inc 2022