Brand Identity, Brand Strategy, Art Direction, Website
Blockchain
2021
The name Wellfield comes from a land redistribution system where the outer fields would be privately owned and managed while the centre field was communally managed and the crops would benefit the community.
Wellfield has created a public decentralized protocol to benefit others while contributing to the creation and support of private applications built on top of this public protocol. This is why we chose to adopt it as the name. It is also why grids are used as the primary visual system.
When thinking about how to symbolize a holding company it became clear that the company's product really is the stock. Outside of the website, the only interaction with the product will be in your Stocks app. You will know this brand by the ticker. This is why we decided to use the ticker of WFLD to drive the visual marks for WFLD.